IKM Assessment Description


This test measures the Marketing and/or IT Professional's knowledge of utilizing Google Analytics for insights and web analysis. It includes tracking data, measuring traffic, creating reports and running content experiments. It also covers integrating Google Analytics with Google AdWords data. The full version of this test will contain a minimum of 36 questions and will require a typical time of 43 minutes. The short version will provide as many questions as the test taker can answer within an approximate 26 minute time limit.

For a detailed description of all topics covered in this assessment please contact IKM.