IKM Assessment Description


This test is designed for Marketing and IT Professionals who use Google AdWords for digital ad campaigns. It covers creating and managing ads, delivering ads to websites and mobile devices and the various reporting tools and features available to adjust and enhance ads and ad campaigns. Using AdWords with Google Analytics is also included. The full version of this test will contain a minimum of 42 questions and will require a typical time of 50 minutes. The short version will provide as many questions as the test taker can answer within an approximate 31 minute time limit.

For a detailed description of all topics covered in this assessment please contact IKM.